At TEDMED 2014, Thomas Goetz, health journalist, science writer, and entrepreneur, shared a riveting story about one of the lesser-known heroes of medical research whose successes carried crucial implications for future health discoveries.
“The hardest part of medicine isn’t just making the discoveries, but convincing the world that a discovery is worth adopting. Change is hard, especially in science.”
— Thomas Goetz
With a mission to leverage data—including individual experiences—to help people make better decisions about their health, Thomas Goetz is co-founder and CEO of Iodine, a digital health company based in San Francisco. While Entrepreneur-in-Residence at the Robert Wood Johnson Foundation, he created Flip the Clinic, an RWJF Signature Program intended to transform the practitioner-patient encounter in the US. His first book, The Decision Tree, was widely hailed as offering a new vision for US healthcare, and his recently published second book, The Remedy, is a literary medical history gem. As executive editor of WIRED, he led the magazine to a dozen National Magazine Awards from 2001 through 2012. Thomas also writes the LaunchPad column for Inc. magazine and plays the cello.
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Exploring the arc of innovation – Q&A with Thomas Goetz
The Remedy: Robert Koch, Arthur Conan Doyle, and the Quest to Cure Tuberculosis
Thomas Goetz. Gotham. April 2014.
The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine
Thomas Goetz. Rodale. March 2011.
An "aha" moment measured in decadesThomas Goetz
How can patients make better healthcare decisions?Thomas Goetz