Ger Brophy
Can we tailor your treatment using deeper diagnostics?
TEDMED Talks are available, free to the world, thanks to our partners.
About Ger Brophy
Ger Brophy is Head of New Product Development for Medical Diagnostics in GE Healthcare and is responsible for the overarching R&D strategy encompassing in vivo and in vitro diagnostic technologies.
Find out moreAbout This Talk
GE Healthcare's Brophy shows how technology is leading the charge in personalized medicine, leading to more accurate disease characterization and surer decisions on when and how to treat.