Julian Treasure is chairman of The Sound Agency, a consultancy advising worldwide businesses on how to design with sound, especially in public or branded spaces. He asks us to pay attention to the sounds that surround us and how they make us feel: productive, stressed, energized, antisocial, healed? Julian is the author of the book Sound Business and keeps a blog on his own website that ponders such matters. A lifelong musician, he was the drummer for the band Transmitters in the early 1980s. A former award-winning magazine publisher, Julian has been formally researching sound since 2003. His vision is to make the world sound beautiful, by helping individuals to make and receive sound consciously, and organizations to discover that good sound is good business.