About Julian

Julian Treasure is a highly respected expert on sound and conscious communication, who has dedicated more than two decades to studying how we speak and listen. He believes these are fundamental skills that can transform our lives and businesses. Julian is the chairman of The Sound Agency, a global consulting firm that helps companies design and use sound effectively, especially in public places like stores, airports, and offices. The goal is to create soundscapes—the mixture of sounds around us—that make people feel better, more focused, and more productive. His work shows that good sound design can actually be good for business, leading to things like higher sales and happier customers. As a five-time TED speaker, Julian has reached over 160 million people, with his talk “How to Speak So That People Want to Listen” being one of the most-viewed TED talks of all time. He is also the author of acclaimed books like Sound Business and How to Be Heard: Secrets for Powerful Speaking and Listening. A lifelong musician who used to be the drummer for the band Transmitters, Julian’s work inspires people and organizations worldwide to pay attention to the sounds they make and receive, helping to create a world that sounds more beautiful and connected.