Jon Cohen
Why don’t patients behave like consumers?
TEDMED Talks are available, free to the world, thanks to our partners.
About Jon Cohen
Jon R. Cohen, M.D., is Senior Vice President, Chief Medical Officer, and Director of Hospital Services for Quest Diagnostics. Quest Diagnostics, with annual revenues of over $7.5 billion, is the world’s leading provider of diagnostic testing, information and services.
Find out moreAbout This Talk
Jon Cohen, chief medical officer of Quest Diagnostics, talks about why patients don't behave like wise consumers when it comes to choosing doctors.